Both #V2 and its predecessor arpReach (pronounced A R P Reach) are self-hosted email marketing software which make contact management and automation possible for businesses for a one-time cost.

Many people think of them as an autoresponder, but their flexibility makes them much more powerful than being “just” an autoresponder.

Having so much power means that there are lots to learn. Harnessing all of the software’s capabilities to full effect for your business will give you a distinct advantage compared to using expensive monthly autoresponder services.

This manual will help you with the installation, basic usage, and introduce some of the advanced methods you can use to improve the ROI for your business.