arpReach has a powerful broadcast feature that allows you to send “one-off” messages to your contacts independently of any follow-up messages they might be receiving.
For example, you might use the broadcast feature to send out a weekly offer to everyone in your sales sequence. Or you might choose to send a monthly newsletter to all your contacts.
Broadcast messages can be plain text, HTML, or multi-part (both plain text and HTML). You can choose to send a specific format or the format preferred by each contact.
For each broadcast, you can create variants of the main message to use for split-testing purposes. Changes that can be made to variants include subject, message copy, message format, layout, and attachments.
With so many options available, it is a good idea to practice sending broadcast messages to a small number of your own email addresses to familiarize yourself with the process.
In this section, you will discover how to create a broadcast message.
To view the Broadcast Action Map, click Broadcasts on the menu bar.