Single Emails

Single emails have a specific purpose and are sent automatically when triggered by the actions of your contacts. It is unlike a broadcast message where you send it to a specific group of contacts at a certain date/time.

The ability to send a single email as the result of a contact triggering one of your predefined actions has many powerful uses and benefits to your business.

Managing your single emails

To create a single email, go to Content / Single Emails / Create New.

To edit a single email, go to Content / Single Emails / Show List:

… and choose Edit from the Choose action… drop-down menu.

When creating or editing a single email, the settings are the same.

The Settings Tab

  • Name – a unique name for the single email.
  • Description – a description for the single email. This is never displayed to your contacts.
Tracking and reporting Section

  • Track open rate for HTML and multi-part messages – check  this box to track the open rate for the single email if it is sent in HTML/multi-part format.

The Sender Tab

Email system Section

  • Send with this email system – choose the email system to be use to send the single email.
From and reply-to Section

  • Sender name – the name to be used as the From name for the single email.
  • Sender email address – the email address to be used as the From email address for the single email.
  • Reply-to email address – the email address to be used as the Reply-to email address for the single email.
Persona Section

  • Send with this persona – the persona to be used to personalize the single email.

The Message Tab

Content Section

  • Subject – the subject of the single email.
  • Format – the format of the single email.
  • Template to load into editors – choose a template to load into the plain text and HTML editors. Existing copy in the editing boxes will be lost.
  • Plain text content – the plain text copy of the single email.
  • HTML content – the HTML copy of the single email.
Layout Section

  • Manage subscriptions link – check this box to add the manage subscriptions link to the message.
  • Affiliate link – check this box to add your affiliate link to the end of the message.
Attachments Section

  • Files to attach to message – check the file attachments that you want to append to the single email.

Single emails can be sorted by date/time added, name, description, subject, send count, open count, and bounce count using the Order by drop-down menu.

The With selected… menu allows you to delete the selected single emails.

Using the I want to… drop-down menu, you can create a single email and delete all single emails.

Under the Actions column, the Choose action… drop-down menu has the options to:

  • Preview – preview the message in a pop-up window. Your browser needs to allow pop-ups for this to work. The preview window has tabs for the plain text and HTML versions of the message.
  • Test – send yourself a test version of the message.
  • Reports – graphical reports on the open and bounce rates for the message.
  • Edit – edit the message settings and its content.
  • Copy/Copy then edit – create a new message by copying the message’s settings and content.
  • Delete – delete the single email.