Broadcast Tags

Broadcast tags insert information from the broadcast being sent. These tags should NOT be inserted into follow-up messages.

An optional default value will be inserted if the information is blank.

Important Note: The “[” and “]” (square brackets) in the subscription tags define the default value element but should not be included in your email.

{REPLY_TO_EMAIL_ADDRESS [default value]}

To insert a link to the online version of the broadcast:


Note that {BROADCAST_ONLINE} and {BROADCAST_ONLINE_TEXT} are equivalent.

To insert the header or footer at a place other than the top/bottom:

{HEADER_TEXT [default value]}
{HEADER_HTML [default value]}
{FOOTER_TEXT [default value]}
{FOOTER_HTML [default value]}