Subscription Tags – arpReach User Guide

Subscription tags are used in an autoresponder’s follow-up messages. These tags should NOT be inserted into broadcast messages.

An optional default value will be inserted if the information is blank.

Important Note: The “[” and “]” (square brackets) in the subscription tags define the default value element but should not be included in your email.

{MESSAGE_COUNT} - the number of messages in the autoresponder.
{MESSAGE_NUMBER} - this message number in the autoresponder.
{SUBSCRIPTION_LENGTH} - the number of days since subscription.
{CONTACT_COUNT} - the number of unique autoresponder subscribers.

{SENDER_NAME}
{SENDER_EMAIL_ADDRESS}
{REPLY_TO_EMAIL_ADDRESS [default value]}

{SUBSCRIBE_IP_ADDRESS [default value]}
{SUBSCRIBE_USER_AGENT [default value]}
{CONFIRM_IP_ADDRESS [default value]}
{CONFIRM_USER_AGENT [default value]}

{UNSUBSCRIBE_IP_ADDRESS [default value]}
{UNSUBSCRIBE_USER_AGENT [default value]}

{SUBSCRIBE_DATE_1} - Date format #1 as defined in your Date formats settings.
{SUBSCRIBE_DATE_2} - Date format #2 as defined in your Date formats settings.
{SUBSCRIBE_DATE_3} - Date format #3 as defined in your Date formats settings.
{SUBSCRIBE_DATE_4} - Date format #4 as defined in your Date formats settings.
{SUBSCRIBE_DATE_5} - Date format #5 as defined in your Date formats settings.
{SUBSCRIBE_DATE_6} - Date format #6 as defined in your Date formats settings.
{SUBSCRIBE_DATE_7} - Date format #7 as defined in your Date formats settings.
{SUBSCRIBE_DATE_8} - Date format #8 as defined in your Date formats settings.

{TRACKING_TAG_NAME [default value]}
{AUTORESPONDER_CONFIRMATION_SUBJECT [default value]}
{AUTORESPONDER_CONFIRMATION_TEXT [default value]}
{AUTORESPONDER_CONFIRMATION_HTML [default value]}

{NEXT_LINK} - link to send the next message immediately.
{CONFIRM_LINK} - link to confirm subscription.
{UNSUBSCRIBE_LINK} - link to unsubscribe from this autoresponder only.
{RSS_FEED_LINK} - link to the RSS feed of the sequence.