Contact tags insert information for the recipient contact.
An optional default value will be inserted if the information is blank.
Important Note: The “[” and “]” (square brackets) in the contact tags define the default value element but should not be included in your email.
For example, let’s use the tag:
Hi {FIRST_NAME there},
If the contact record has the First Name as John, the message would read as:
Hi John,
If, however, the contact record does not have a First Name, then the message would read as:
Hi there,
Contact Tags
{CONTACT_ID}
{EMAIL_ADDRESS}
{REFERER_ID [default value]}
{TITLE [default value]}
{FIRST_NAME [default value]}
{MIDDLE_NAME [default value]}
{LAST_NAME [default value]}
{FULL_NAME [default value]}
{COMPANY [default value]}
{DEPARTMENT [default value]}
{ADDRESS_1 [default value]}
{ADDRESS_2 [default value]}
{ADDRESS_3 [default value]}
{CITY [default value]}
{STATE [default value]}
{POSTAL_CODE [default value]}
{PHONE_NUMBER_1 [default value]}
{PHONE_NUMBER_2 [default value]}
{PHONE_NUMBER_3 [default value]}
{MOBILE_PHONE_NUMBER_1 [default value]}
{MOBILE_PHONE_NUMBER_2 [default value]}
{MOBILE_PHONE_NUMBER_3 [default value]}
{FAX_NUMBER_1 [default value]}
{FAX_NUMBER_2 [default value]}
{FAX_NUMBER_3 [default value]}
{ALTERNATIVE_EMAIL_ADDRESS_1 [default value]}
{ALTERNATIVE_EMAIL_ADDRESS_2 [default value]}
{ALTERNATIVE_EMAIL_ADDRESS_3 [default value]}
To insert links specific to the recipient contact:
{MANAGE_LINK}
{EDIT_LINK}
To insert custom field information for the recipient contact:
{CUSTOM_<tag> [default value]}
- Example #1 – {CUSTOM_hat_size}
- Example #2 – {CUSTOM_hat_size info not available}